By 1984 it had become the largest commuter airline in the world and operated a fleet of 12 DC-3s along with Martin 404s, YS-11s, Embraer Bandeirantes, and a huge fleet of Cessna 402s However, the Mexican government suspended Aerovias Braniff's operating permits in October 1946, under pressure from Pan American Airways, Inc., and merger of the two carriers was not approved by the CAB. The aircraft, which was known as '747 Braniff Place' and 'The Most Exclusive Address In The Sky' became a flagship in Braniff Airways' fleet serving Dallas, Honolulu and later across the Atlantic to London. In 1927, Paul R. Braniff and his brother Thomas Elmer Braniff and several investors formed Oklahoma Aero Club to fly the founding executives using a Stinson Detroiter, purchased by Paul Braniff, registered as NC1929, on hunting, fishing, and business trips. Civil Aviation. Sideshowbob 24 here with another fleet history and today I am doing the BAC 1-11 of Braniff. The new "jelly bean" fleet consisted of such bold colors as beige, ochre, orange, turquoise, baby blue, medium blue and lemon yellow, and lavender. The trijet was the key aircraft in the 1971 Fleet Standardization Plan that called for three aircraft types: the Boeing 727 primarily operated on domestic services, the Boeing 747 for Hawaii, and the Douglas DC-8 for South America. In late 1978 Braniff moved to a sprawling new headquarters, Braniff Place, just inside the western grounds of the airport. Implementation of this program turned the Concorde program into a profitable as well as prestigious venture.[1][23]. Art to complement the color schemes was flown in from Mexico, Latin America, and South America. Later in 1975, he debuted "Flying Colors of the United States" to commemorate the Bicentennial of the United States. Braniff. Tom's son, Thurman Braniff, was killed in a training plane crash at Oklahoma City in 1937, and his daughter Jeanne Braniff Terrell died in 1948 from complications of childbirth. However, the helmets were still approved for use through 1967. However, at the same time, the company retired four to six older jets each year. The summer of 1931 welcomed St Louis to the Braniff system on June 15, with nonstop service offered between St Louis and both Chicago and Tulsa. Concorde service proved a loss leader but it provided excellent marketing and promotion that created continued brand awareness around the globe for Braniff. On this page I take a detailed look at new releases. [1] The operating loss was $39 million in 1979, then $120M in 1980 and $107M in 1981. From Boston and Dallas/Fort Worth, new transatlantic Boeing 747 service to Europe was operated to Amsterdam, Brussels, Frankfurt and Paris. Braniff Educations Systems, Inc., met for classes as scheduled on the morning of May 13, 1982, and during the reorganization was sold to Frontier Airlines, Inc., and operated as Braniff Education Systems, Inc., d/b/a as Frontier Services, Inc. Passenger traffic increased in the 1960s and 1970s, but the airline remained a small one that . Box 610646 2200 W. Braniff Boulevard (West Airfield Drive), Fleet was retired in 1972 but one aircraft was converted for executive charter work until 1977, Only four were delivered. Argentine President Juan Pern and his famed wife Evita Pern participated in the festivities at the Palacio Casa Rosada in Buenos Aires. DENTON It's been more than three decades since Braniff International Airways grounded its fleet of 62 brightly colored aircrafts, bringing a sudden end to a Dallas icon and upending the lives of its 9,000 employees. More like this . Passengers holding Braniff tickets will be able to fly on other airlilnes, although on a standby basis. [5] Paul Braniff, travelled to Washington, D.C. to petition for a Chicago-Dallas airmail route. Only 30 Boeing 727-200s are left, and they are being repainted and . The campaign was not successful, pushing Braniff's bread-and-butter business travelers over to traditional airlines with First Class on all flights. Braniff's maintenance activities at Dallas Love Field continued to serve its non-Braniff customers and oversaw the maintenance of Braniff's grounded fleet at DFW Airport and Love Field. In December 1972, American Modern Master Alexander Calder was commissioned by Braniff to paint an aircraft. Considering the airline wasn't filling its existing 707s the advent of a massive fleet of new much larger 747s was ominous. This add-on makes the following airliners, in a range of liveries;* BAC-111. At Girard's recommendation the old livery was dropped in favor of a single color on each plane, selected from a palette of rich and iridescent hues like "Chocolate Brown" and "Metallic Purple." This was the same for Western, National and Continental.[1]. Hey everyone! Braniff was fully reimbursed for any losses incurred as a result of the interchange agreement. "[12], Management considered the campaign a success. Braniff International Airways (1928) (Dallas Love Field) is set to see a fourth attempted resurrection, this time through Braniff International (St. Louis Lambert International), a subsidiary of Braniff Holdings, Inc.According to its launch plans, the rejuvenated Braniff is looking to start operations early next year. Also has a separate full body and tail .psd for ease in painting the multi-part fuselage. Braniff's first 3 stretched 727-227s . Beard gathered Braniff employees together at the Braniff hangar at Dallas Love Field on January 18, 1954, to announce that the airline would move forward and assured the public that the airline would continue. It became the flagship of the fleet and would fly the airline's inaugural flight to London in 1978, the airline's 50th anniversary year . [1] The Douglas DC-8s were aging, and there was speculation whether new Boeing 757s, Boeing 767s or Airbus A300s would replace the long range DC-8-62s (which flew Braniff's South American routes including nonstops from Los Angeles and New York City to Bogota, Colombia and Lima, Peru as well as nonstops from Miami and New York City to Buenos Aires)[18] with McDonnell Douglas MD-80s possibly being introduced on shorter routes. With Johnson things became highly political and came to a head with the 1968 Transpacific Route Case. On April 26, 1990, the United States Department of Transportation approved the sale of Eastern Airlines' Latin American routes to American Airlines for US$349 million. Two airlines were formed from the assets of Braniff: In early 2015, the private irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity connected to the private Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. The Ultra Look was applied to all uniforms and the entire Braniff fleet (including the two Calder aircraft). Jetrail was the world's first fully automated monorail system, taking passengers from remote parking lots at Love Field to the Braniff terminal. However, deregulation of the airline industry was introduced in October 1978, and Braniff as well as many of the United States' major air carriers were caught in a peculiar predicament as a result of the unprecedented change in how airline business was conducted. Braniff was the only airline to order the 707-227 because their low density and powerful engines were perfectly suited to Braniff's thin and high routes from the US Mainland to South America. Air Canada Flights. As a result, Braniff reported its first operating loss since the recession of 1970. Because of the war, they could not fly their produce out of the country but Braniff devised at least a small way to assist the growers. . Includes 1 Model C. Only mainline turboprop aircraft type operated by the airline. With the agreement signed for a 23rd year as the Dallas Cowboys airline Braniff took the opportunity to celebrate by painting one of its 727-227 Advanceds in a special scheme. It caught fire and all 12 lives aboard were lost."[1]. Aircraft that were scheduled to be disposed of offset the loss and the company recorded a meager US $11,000 net income. However, the name and company was retained by the brothers until 1932.[3]. Mid-Continent Airlines began as Tri-State Airlines, Inc. in 1928, first as a flying school, then adding charter . Braniff quickly expanded its route system to include Kansas City Fairfax Airport on December 5, 1930. [35] The assets of Hotels were transferred to the new Dalfort Corporation, which was the reorganized company created from Braniff Airways, Inc., and Braniff International Corporation, which was financed by the Hyatt Corporation. Thomas Elmer Braniff created a Mexico-based airline, Aerovias Braniff, in 1943. The new airline performed as one of the best in the Universal System with a 99-percent completion rate reported during the month of July 1929 and the Airline also led the other divisions in number of passengers carried. Richard B. Cass serves as current chairman and CEO of the Braniff companies and the private irrevocable Trust that owns those companies.[2][41]. However, in early 2022, the private Trust that originally owned Braniff's intellectual property since 1983, reacquired these assets along with the original Braniff company and corresponding assets that it had previously owned. Braniff dropped the word 'Airways' from the company's informal title. The Military Airlift Command routes were expanded in the Pacific and added to the Atlantic side in 1966. . Although, Braniff was considered a low-cost carrier it still possessed a seasoned and unionized work force with medical and pension plans, which were the same overhead costs as the larger trunk carriers. It was before American Airlines bought up the gems of Braniff's 727 fleet at a half-price discount, and before Braniff stock plummeted from 19 to 4. By the mid-1970s Braniff's fleet of 727s showed the efficiencies that a single type of aircraft could produce. According to information from Captain George A. Stevens: "Mr Braniff was on a hunting expedition with a group of important citizens of Louisiana. . Lavender was dropped after a month, due to the similarity in coloration to the Witch Moth (Ascalapha odorata), a sign of bad luck in Mexican mythology. These posters are therefore not placed in the public domain but have instead undergone copyright restoration in the United States. The varied fleet included both the Boeing 747SP and Concorde . Braniff had a fleet of 54 Douglas DC-3 (C-47) aircraft. Braniff International maintained that it was hemorrhaging cash and that it could not continue to operate the money losing South American system. [36][37], The original airline company continues today as a retail, licensing and branding firm. [13], Braniff opened the "Terminal of the Future" at Dallas Love Field in late December 1968 and the Jetrail Car Park people mover system in April 1970. Boeing 720s were added in the early 1960s. It was also called Braniff International Airways from 1948 to 1965. Under the leadership of George Lois and his advertising firm Lois, Holland Calloway, Braniff started a campaign that presented stars such as Andy Warhol, Sonny Liston, Salvador Dal, Whitey Ford, the Playboy Bunny, and other celebrities of the time flying Braniff. Under the agreement Braniff International would retain service to Venezuela and American Airlines would serve Braniff's Brazilian services as required by a bilateral treaty between the United States and Brazil. This process was reversed after alighting in Washington Dulles from Europe for the domestic flights to Dallas-Fort Worth. This decal provides the final paint scheme worn by KLM's fleet of Boeing 737-400s. Our decal has been updated to include double-struck white ink. Braniff's fuel costs rose from nearly US$200 million to US$400 million during 1979 and in spite of this huge increase in costs, the company still managed to implement service to multiple domestic destinations and expand across the Atlantic and Pacific and endure the airline coupon sales gimmicks used by passengers during the fourth quarter of 1979, which caused Braniff to lose 5 percentage points of load factor during the fourth quarter, and still only report a moderate loss of US$39 million. ), plane photos for planespotters, flightlog database, aviation news, aviation store. These clear plastic bubbles, which resembled Captain Video helmets and which Braniff termed "RainDome", were to be worn between the terminal and the plane to prevent bouffant hairstyles from being disturbed by outside elements. Braniff featured one of the youngest and most modern fleets in the industry. The merger added numerous cities, including Minneapolis/St. The joint Braniff Airways, British Airways & Air France services 1979-1980. Ceased operations. Braniff ceased operations on May 1213, 1982, and Eastern took over the routes earlier than the planned June 1, 1982, commencement of service date. Beard details Tom Braniff's efforts to obtain mail contracts, which he thought would assure "a certain flow of steady income" to the airline. Acker had stated in a 1964 study that Braniff's conservative management was hampering the growth that the "jet age" required, in part by cash purchase of new planes instead of financing them, diverting working capital from growth initiatives. Braniff International Airways succumbed to overexpansion during airline deregulation of the 1970s. [32], On January 7, 1981, the Board of Directors elected John J. Casey as president, chief executive officer and chairman of Braniff Airways, Inc. and Braniff International Corporation as a replacement to the outgoing and retiring Harding Lawrence. In 1955 Braniff underwent a major expansion of routes and upgrade of equipment. Braniff (1983-1990) Braniff Inc. was a US-based airline that operated flights from 1984 until 1989 and was partially formed from the assets of the original Braniff International Airways. Aviation Art. This plane, dubbed "747 Braniff Place" and "The Most Exclusive Address In The Sky", was Braniff's flagship, and it flew an unprecedented 15 hours per day with a 99 percent dispatch reliability rate over the Transpacific long route. Braniff International (Braniff) was a Dallas, Texas-based airline that operated (in one form or another) from 1928 until its bankruptcy and eventual closure in 1982. In 1930, the company was bought by the Aviation Corporation (AVCO) which was the predecessor of American Airlines.[4]. After the merger Braniff operated 75 aircraft and over 4000 employees, including 400 pilots. The Dallas Morning News reports once a year, every year since the carrier's 1982 demise, former pilots, whether they stayed in Dallas or moved across the country for work at . Braniff's routes were primarily in the midwestern and southwestern United States, Mexico, Central America, and South America. Braniff's Hostess College, built in 1968 and designed by Pierce, Lacey and Associates, was a training school where the airline would "turn the girl next door into a truly cosmopolitan lady." The training facility was a five-story building, dating back to 1968, and encompasses 59,925 square feet on nearly 1 acre at 2801 Wycliff Ave., next . Nicknamed the "jellybean" fleet, the new colors included turquoise, lemon yellow and lavender. The Ultra Look was an integral part of Braniff's new Elegance Campaign, which was designed to herald the maturing of Braniff, as well as the look and feel of opulence throughout the airline's operation. Both operated until January 1974. It embraced the bold colors of the 1960s and 1970s with their trendy "Flying Colors" livery. Later uniforms and accessories were composed of interchangeable parts, which could be removed and added as needed. [14], In 1970 Braniff accepted delivery of the 100th Boeing 747 built a 747-127, N601BN and began flights from Dallas to Honolulu, Hawaii on January 15, 1971. This allowed Braniff to begin late-night cargo service, while the aircraft carried passengers during the day in August 1966. Sun Country then reorganized and currently flies a modern fleet of Boeing 737-800s. The Boeing 727 became the backbone of the Braniff fleet. United States. A plan recently approved by the C.A.B. Over the next 15 years, his expansion into new markets combined with ideas unorthodox for the airline industry led Braniff to record financial and operating performance, expanding its earnings tenfold despite typical passenger load factors around 50 percent. Braniff reported an 80 percent increase in business during the life of the campaign in spite of an economic downturn the following year. Braniff Airlines, Inc., and the carrier grew by adding service from Oklahoma City to San Angelo, Texas, with intermediate stops at Wichita Falls, Breckenridge and Abilene, Texas by the Summer of 1929 and service at Denison, Texas was added on July 5, 1929. 1k followers. However, Putnam was successful in obtaining an extension of time from Braniff's principal creditors until October 1982. . In April 1964, Braniff made deposits on two Boeing 2707 Supersonic Transports, $100,000 per aircraft. [1], On December 28, 1934, Braniff purchased Dallas-based Long and Harman Air Lines, that operated passenger and mail routes from Amarillo to Brownsville and Galveston. Because of Braniff's superb service during the war and over the Banana Run, the Airline would be rewarded with a significant international route award just a year after the war ended.[3]. The fleet of Braniff International. Back in 1976, as the United States was turning into its 200th year as an independent republic, there were countless celebrations and local observances nationwide to . As an example, Braniff's revenue for 1979 was three times less than American's, which had moved its headquarters to Braniff's hometown, DFW Airport in 1979. [6][7], During the war, Braniff remanded all of its Douglas DC-2 fleet and a substantial number of its new 21-passenger Douglas DC-3 fleet to the United States Army Air Force. Braniff International Airways - Fleet. 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Braniff fleet ( including the two Calder aircraft ) Braniff had a fleet of Boeing 737-800s August... Money losing South American system instead undergone copyright restoration in the midwestern and southwestern United States schemes was in. Four Boeing 707-227s ; a fifth crashed on a test flight when still owned by Boeing airline... To include double-struck white ink to Dallas-Fort Worth of time from Braniff 's routes were expanded in the United.. An economic downturn the following year, Mexico, Central America, South! The campaign in spite of an economic downturn the following airliners, in a range of ;! Showed the efficiencies that a single type of braniff airlines fleet could produce the name company. Loss since the recession of 1970 Europe for the domestic flights to Dallas-Fort Worth `` Flying Colors quot... D.C. to petition for a Chicago-Dallas airmail route Braniff International Airways from 1948 to 1965 December 1972, modern! 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