Chad Hoffmann Taco Bell Corp.[emailprotected], Elizabeth Burmeister Edelman[emailprotected], Cision Distribution 888-776-0942 Customers visiting the Brooklyn Park, Minnesota . Vertical Works is powered byWORKSHOP andPD Instore. Overall, Taco Bell is the growth engine for its parent company, Yum Brands, opening 496 restaurants worldwide in 2022 and U.S. same-store sales rising 11%. Contact store for hours and participation which vary. The company says it is aiming to redefine the drive-thru experience. Vertical Works Inc. brought the drive-thru experience into the future, merging design, technology, and innovation to create Defy. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. 9. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. One of the largest Taco Bell franchisees has broken ground on building a 3,000-square-foot, two-story model which will feature four drive-thru lanes, dubbed "Taco Bell Defy." Border Foods plans to open the new restaurant design in Brooklyn Park, Minnesota, by spring 2022, according to franchisees and brothers Lee and Jeff Engler. The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical liftto transport iconic craveable Taco Bell menu items straight from the kitchen to fans. Taco Bell/Handout Show More Show Less 4 of 4 . Coined "Taco Bell Defy," the restaurant thatbroke ground last summer will open its doors but most importantly, its four-lane drive-thru in Brooklyn Park, Minnesota on June 7. The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it . ", "We were excited to partner with Border Foods and Taco Bell to bring the Taco Bell Defy concept to life," said Mike Strommen, co-founder of Vertical Works and CEO of PD Instore. Taco Bell Defy could be the first of many restaurants with this contactless, efficient design. To find out more about pneumatics, tune in to Tomorrows World Todays The Power of Air on October 16 at 8:30 am EST on the Science Channel and October 17 at 6:30 am on the Discovery Channel. The location uses technology to speed up service, with a bold goal of creating a 2 minute or less drive-thru experience for customers of this concept, according to Taco Bell President Mike Grams. Taco Bell knows what it means to deliver on craveability and do so quickly. "We know today's consumer expects a convenient and memorable experience," Hanson said, "and the Taco Bell Defy concept delivers on both. Taco Bell has another concept restaurant in mind and it aims to open it up in summer 2022. As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. The location uses technology to speed up service, with a "bold goal of creating a 2 minute or less drive-thru experience. Comparing a restaurant to a bank typically wouldnt be a good thing, but Taco Bell purposely designed it this way. This system works very similarly to the pneumatic tubes used by banks to collect your money,adding Taco Bell to the long list of industries that have used pneumatics for innovative technologies like the transportation and healthcare industry. That would be Taco Bell Defy, the first fast-food restaurant of its kind, which opens its doors in Brooklyn Park, Minn., on June 7, 2022. It will be the operators 230th restaurant and 82nd new build. Aptly titling the experience Taco Bell Defy, the new designwhich is scheduled to open in Brooklyn Park, MN, summer 2022will feature a two-story building and a much faster way to get your TB . Taco Bell Defy aims to reduce service times to two minutes or less, all while providing fans with a fun, easy and seamless drive-thru experience. Back in March, Taco Bell hinted a franchisee was working with the brand and experts outside the quick-service sector to create an industry-defying drive-thru restaurant. About Taco Bell Corp. For more information about Taco Bell, visit our website atwww.TacoBell.com/newsor at www.TacoBell.com/popular-links. Taco Bell 8575 Aspen Lane North Closed - Opens at 6:00 AM 8575 Aspen Lane North Brooklyn Park, MN 55445 (763) 315-4426 View Page Directions Taco Bell 8530 Edinburgh Centre Dr Closed - Opens at 7:00 AM 8530 Edinburgh Centre Dr Brooklyn Park, MN 55443 (763) 315-2929 View Page Directions Taco Bell 1865 Gateway Dr. NW Closed - Opens at 7:00 AM Food is prepared in the second-floor kitchen and then lowered to drivers waiting below. "Taco Bell Defy is an incredible innovation for our brand, and one that's meeting our consumer in a really unique way. This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. Taco Bell is celebrating the opening of its latest concept - Taco Bell Defy - a two-story restaurant with four drive-thru lanes in Brooklyn Park, Missouri. We know todays consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both., We were excited to partner with Border Foods and Taco Bell to bring the Taco Bell Defy concept to life, said Mike Strommen, co-founder of Vertical Works and CEO of PD Instore. Vertical Works, LLC is a disruptive solutions consultancy powered by designers and makers from WORKSHOP and PD Instore. The Irvine, Calif.-based chain has long been diversifying its flexible formats, but the company is prioritizing digital elements as it reaches the goal of 10,000 units this decade. Minneapolis-basedVertical Works Inc. merged innovation, design and manufacturing to concept and build much of what fans can expect from Defy, and in doing so reinvented the drive thru experience. Be smart: Ordering ahead with the Taco Bell app and with other chains can mean free food, deals and saving time. It will be the franchisee's 230 th Taco Bell. There is no phone number associated with your Facebook account. Stream it NOW onSCIGoandDiscovery GO. Irvine, Calif. (June 6, 2022) - Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. Taco Bell is attempting to redefine fast food with its new Defy restaurantan app-focused, four-lane drive-thru in Brooklyn Park, Minnesota. | Published on: February 6, 2023, Innovation Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. Watch the latest local news from the Twin Cities in ourYouTube playlist: Notifications can be turned off anytime in the browser settings. Customers order with their smart phone and enter. All Rights Reserved. In 2020, we introduced the Go Mobile concept much earlier than anticipated with the help of quick collaboration with franchisees just like Border Foods, said Mike Grams, Taco Bells president and global chief operating officer, in a statement. As a result, the lack of a dining room concept is more practical than ever. Were partnering with Taco Bell and the best and brightest in technology and design to create what will very likely be the future of quick-service restaurants, Engler said. The kitchen is on the second level of the restaurant, and the food will be lowered down to the cars via a proprietary lift system. Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. Food is delivered from the elevated kitchen above through a proprietary lift system developed by Minneapolis-based, From February 2020 through February 2022, digital orders grew by 117%, delivery orders by 116% and drive-thru orders increased by 20%, according to. June 8, 2022. Taco Bell Defys unique design combined with innovative technology delivers food to consumers faster and more efficiently.. For residents of Brooklyn Park, Minn., a suburban city on the west bank of the Mississippi River, tomorrow is a big day for hitting the drive-thru. The two-story Taco Bell Defy - a project in the works since August of last year -will open at 5931 94th Ave N, Brooklyn Park on Tuesday, local Taco Bell franchisee Border Foods announced . Dubbed the Taco Bell Defy, the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two-story restaurant with four drive-thru lanes. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, FIRST COMES LOVE, THEN COMES TACOS: MEET THE COUPLE SAYING "I DO" AT THE TACO BELL METAVERSE WEDDING, TACO BELL'S NEW ULTIMATE GAMEDAY BOX IS THE MVP OF GAME DAY EATS. This ensures a quicker customer experience and decreases Taco Bell Defys small carbon footprint by reducing the amount of time people wait in line with their engines on. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. For decades we've been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future," said Mike Grams, Taco Bell President and Global COO. The first-of-its-kind concept, called "Taco Bell Defy," opened Tuesday in a Minneapolis suburb. The three pick-up lines provide fast, skip-the-line services for customers who order on the Taco Bell app and third-party delivery services. By Kevin Hurler Published June 8, 2022 Comments ( 40) Taco Bell. The concept, born from the pandemic, aims to reinvent the drive-thru and cut back on bottlenecks and. Three lanes will be open and dedicated strictly for mobile . WARNING Patrons who complete mobile orders will receive a QR code, which is then scanned at the drive-thru window for a quick and easy pickup. The first-of-its-kind concept, called "Taco Bell Defy," opened Tuesday in a Minneapolis suburb. In the second quarter, the brand notched its sixth straight quarter of drive-thru times under 4 minutes. The new Taco Bell Defy location is scheduled to open in summer 2022 in Brooklyn Park, Minnesota. Taco Bell is the next fast-food chain on the list of restaurants prioritizing a digital-ordering format. Revolutionary restaurant concept from Taco Bell and its family-owned, long-standing franchisee partner reimagines the drive-thru experience. This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed, said Aaron Engler, president of Border Foods, in a statement. Taco Bell's newest location, a first-of-its-kind concept called "Taco Bell Defy," has opened in a Minneapolis suburb. 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